There have been perennial complaints about how feature creep makes software bloated, filled with redundancies, bug-prone, requirement-heavy and generally unmanageable – in particular Microsoft’s OS and Office suite. I realized recently, however, that feature creep isn’t just a bugbear of software. It haunts so many aspects of daily life that it’s actually frightening.
Take, for example, women’s clothing. I happened to walk through the ladies’ officewear section of a Giant hypermart branch one afternoon, and I noticed that an overwhelming percentage of the selection featured: (1) puffed sleeves (2) ruffles (3) tucks and gathers (4) puffed hems (5) fancy prints (6) all the above. Those tops which were of plain cut and unembellished design were, inexplicably, more expensive than the ones with ruffles and tucks. And the simpler the design, the more expensive it seemed to be. A fluffy, puffed, frilled blouse cost about one-third as much as a plain white long-sleeved shirt.
It reminded me of an article on slimming down software which I once read in relation to Microsoft’s offerings – something to the effect that the developer tries to cater to the taste of as many users at once as possible at as low a cost as possible, and does so by simply cramming everything into one large cheap package. And the explanation in that article reminded me of Kurt Vonnegut’s Harrison Bergeron, in which everyone is made equal by dumbing them down to the lowest common denominator.
Feature creep in ladies’ fashion! Well, that’s nothing new. So many women seem to like fussy clothing. But then I moved on to the stationery section, and once again it was incredibly difficult to find a file of plain design. Everything was brightly coloured and heavily decorated – and the plain items were, once again, the expensive ones. Perhaps the manufacturers thought that people who want to use design-free stationery work in high-paying jobs where fancy prints are frowned upon.
That in turn brought me to the topic of gifts – and I didn’t even want to go near the knick-knacks section.
I have never been a fan of gifts. To me, gift-giving and card exchanging for no particular reason is, like feature creep, a commercial enterprise embarked upon in the evangelistic spirit of verifying your friendship with as many people as possible – a la Friendster. Constantly exchanging glittery presents just because they look cute devalues the whole idea of gifts. When people give me knick-knacks, I don’t know what to do with them besides stuff them, embarrassedly, into some sheltered corner where they hopefully won’t collect too much dust. The same goes for ornaments – which I consider another form of feature creep in daily living. Like the abominable folder sharing feature in Windows Live Messenger, they are something I can do without.
For the best example of feature creep in daily life, look at your own workspace, whether real – like your desk – or virtual – like the hard drive of your computer – and see how many things you can spot that have no earthly use other than gathering more dust. How many things have you not touched within the last six months? How many things have you not even looked at within the last six months? How many things are there whose absence you wouldn’t even notice?
Beyond your desk: how many memberships do you have that you never draw upon? How many cards that you never use? How many mailing lists are you on whose mailers you never read?
On the bright side, feature creep in real life is more easily addressed than feature creep in software. To deal with the latter, you need basic technical skills at the very least and probably the abilities of a professional hacker/programmer at the other end of the scale, and then you’re open to lawsuits and nasty legal tangles. The former, however, can be handled with a large rubbish bag, some cleaning solvents and a deaf ear to present to outraged gift-givers asking where that knick-knack they gave you went to. And then you sit there in the resulting blankness and wonder why you suddenly feel agoraphobic.
Feature creep in software originates from misguided manufacturers. Feature creep in daily life also originates from misguided manufacturers, but ultimately, you have the choice of what to buy and what not to buy, what to subscribe to and what not to pay for. After all, daily life comes in small pieces, unlike software that comes in one grotesque, gigantic 50GB chunk that you can’t break down.
Incidentally, Bloat is the name of a poison in Terry Pratchett’s Discworld series, one which causes the ingestee to explode suddenly and messily. More of a blast than a creep?